Tells the reader how you will interpret the significance of the subject matter under discussion. Is a road map for the paper in other words, it tells the reader what to expect from the rest of the paper. Directly answers the question asked of you. A thesis is an interpretation of a question or subject, not the subject itself. The subject, or topic, of an essay might be World War II or Moby Dick a thesis must then offer a way to understand the war or the novel. Makes a claim that others might dispute. Is usually a single sentence near the beginning of your paper (most often, at the end of the first paragraph) that presents your argument to the reader. The rest of the paper, the body of the essay, gathers and organizes evidence that will persuade the reader of the logic of your interpretation.
Avoid formula and generic words. Search for concrete subjects and active verbs, revising as many "to be" verbs as possible. A few suggestions below show how specific word choice sharpens and clarifies your meaning. Original: "Society is..." (who is this "society" and what exactly is it doing?), revised: "Men and women will learn how to...," "writers can generate...," "television addicts may chip away at...," "American educators must decide...," "taxpayers and legislators alike can help fix...". Original: "the media", revised: "the new breed of television reporters," "advertisers," "hard_hitting print journalists," "horror flicks," "TV movies of the week," "sitcoms," "national public radio," "Top 40 bop_til_you_drop..." Original: "is, are, was, to be" or "to do, to make", Revised: any great action verb you can concoct: "to generate," "to demolish," "to batter," "to revolt," "to discover," "to flip," "to signify," "to endure...".
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