A strong thesis statement expresses one main idea. Readers need to be able to see that your paper has one main point. If your thesis statement expresses more than one idea, then you might confuse your readers about the subject of your paper. For example: Companies need to exploit the marketing potential of the Internet, and Web pages can provide both advertising and customer support. This is a weak thesis statement because the reader can’t decide whether the paper is about marketing on the Internet or Web pages. To revise the thesis, the relationship between the two ideas needs to become more clear. One way to revise the thesis would be to write: Because the Internet is filled with tremendous marketing potential, companies should exploit this potential by using Web pages that offer both advertising and customer support. This is a strong thesis because it shows that the two ideas are related. Hint: a great many clear and engaging thesis statements contain words like because, since, so, although, unless, and however.
Is your thesis statement original? Avoid, avoid, avoid generic arguments and formula statements. They work well to get a rough draft started, but will easily bore a reader. Keep revising until the thesis reflects your real ideas. Tip: The point you make in the paper should matter: Be prepared to answer "So what?" about your thesis statement. Be prepared to explain why the point you are making is worthy of a paper. Why should the reader read it?.
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