Avoid announcing the thesis statement as if it were a thesis statement. In other words, avoid using phrases such as "The purpose of this paper is . . . . " or "In this paper, I will attempt to . . . ." Such phrases betray this paper to be the work of an amateur. If necessary, write the thesis statement that way the first time; it might help you determine, in fact, that this is your thesis statement. But when you rewrite your paper, eliminate the bald assertion that this is your thesis statement and write the statement itself without that annoying, unnecessary preface.
A strong thesis statement takes some sort of stand. Remember that your thesis needs to show your conclusions about a subject. For example, if you are writing a paper for a class on fitness, you might be asked to choose a popular weight_loss product to evaluate. Here are two thesis statements: There are some negative and positive aspects to the Banana Herb Tea Supplement. This is a weak thesis statement. First, it fails to take a stand. Second, the phrase negative and positive aspects is vague. Because Banana Herb Tea Supplement promotes rapid weight loss that results in the loss of muscle and lean body mass, it poses a potential danger to customers. This is a strong thesis because it takes a stand, and because it's specific.
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