These words tell the reader next to nothing if you do not carefully explain what you mean by them. Never assume that the meaning of a sentence is obvious. Check to see if you need to define your terms ("socialism," "conventional," "commercialism," "society"), and then decide on the most appropriate place to do so. Do not assume, for example, that you have the same understanding of what “society” means as your reader. To avoid misunderstandings, be as specific as possible.
Compose a purpose statement. Sometimes you won't be able to find a focus or identify your "spin" or specific argument immediately. Like some writers, you might begin with a purpose statement just to get yourself going. A purpose statement is one or more sentences that announce your topic and indicate the structure of the paper but do not state the conclusions you have drawn. Thus, you might begin with something like this: This paper will look at modern language to see if it reflects male dominance or female oppression. I plan to analyze anger and derision in offensive language to see if they represent a challenge of society's authority.
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