Does my thesis pass the "So what?" test? If a reader´s first response is likely to be "So what?" then you need to clarify, to forge a relationship, or to connect to a larger issue. Does my essay support my thesis specifically and without wandering? If your thesis and the body of your essay do not seem to go together, one of them has to change. It´s okay to change your working thesis to reflect things you have figured out in the course of writing your paper. Remember, always reassess and revise your writing as necessary. Does my thesis pass the "how and why?" test? If a reader´s first response is "how?" or "why?" your thesis may be too open_ended and lack guidance for the reader. See what you can add to give the reader a better take on your position right from the beginning.
Compare the following: Original thesis: There are advantages and disadvantages to using statistics. (a fill_in_the_blank formula). Revised theses: Careful manipulation of data allows a researcher to use statistics to support any claim she desires. In order to ensure accurate reporting, journalists must understand the real significance of the statistics they report. Because advertisers consciously and unconsciously manipulate data, every consumer should learn how to evaluate statistical claims.
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